To me, The Mingle is more than screaming into a black hole – it’s about my professional dreams and ideas! Feast your eyes on my day-to-day word smithing below.
BUSH’S® Beans: Duke Bush
How does a century-old bean brand reach a millennial audience? You give them someone to love. Click the golden boy to read the full case study. *Life update: Duke won a 2020 Webby Award.*
Some post highlights:
Formica: Find Your Perfect™
To help Formica keep their crown, we needed to help millennials picture themselves in a Formica space. That’s where we came in.
Did somebody say social posts? Here’s a sampling:
A new rebrand and website that’ll make the holding companies blush. Click our new logo below to feast your eyes on some curious wordplay.
Unstopables: The Imaginary World of Freshness 360º script
Check out the everlasting nose-fantasy that is P&G’s first-ever 360º video. Watch Tituss Burgess (from Unbreakable Kimmy Schmidt) describe the scent of Unstopables in-wash scent booster.
Zone Perfect: TV Spot Concept + Script
Everyone wants a taste of ZonePerfect, and we mean EVERYONE. This spot splashed onto ABC in 2016. Your boy was involved in every part of the process – including casting that terrifying sea witch.
Wicked Kitchen: Rebrand + Website
Food with so much attitude – it talks back. Click the tasty banner below to start the conversation.
Flying Pig Marathon: Human Race Campaign
Barefoot Proximity: Social Media
Exxon Mobil x 7-Eleven: Awareness Billboards
How do you celebrate Exxon’s arrival to the Windy City? You make an introduction. This campaign introduces the best benefits of Exxon fuels to the best elements of 7-Eleven’s famous frozen delight.
Gillette On Demand: Texting and eCRM Program
Enter the shaveborghini of shave clubs: Gillette On Demand. Sign up for a subscription or order fresh blades with just a text. Check out my words plastered all over the 50 emails and 15 text messages we created for a smooth consumer experience.
P&G: eCRM Programs
Insight-driven email programs that got P&G products into your heart – and off the shelf.
P&G Everyday + My Black is Beautiful
P&G Everyday is a brand-building platform created by P&G to boost the profile of all of its brands on one platform. Check out some of the tips, coupons, and content created by yours truly.
Gillette: Tips that shave the world – one hipster at a time.
Folgers: Keeping Social Caffeinated
POSSIBLE’s Winning Agency Fight Night team
I’m bored, take me back to the fun.