To me, The Mingle is more than screaming into a black hole – it’s about my professional dreams and ideas! Feast your eyes on my day-to-day word smithing below.
BUSH’S® Beans: Duke Bush
How does a century-old bean brand reach a millennial audience? You give them someone to love. Click the golden boy to read the full case study. *Life update: Duke won a 2020 Webby Award.*
Some post highlights:
Charlie Banana: A Little Softness Can Change the World
For challenger brand Charlie Banana, success means not just creating the world’s best cloth diapering system, but creating a better world for baby. Besides offering the softest cloth diaper on the market, the brand puts heavy emphasis on investing in the future of the planet. So when it came to developing their first-ever awareness campaign, they needed a spot to match. To us, that meant a spot made from 100% sustainable materials.
Native: No Is Our Whoa
For DTC darling Native, a top natural deodorant brand now owned by P&G, making a successful retail debut meant driving awareness and convincing our four target audiences that Native is both safe and effective.
Curiosity Rebrand
A new rebrand and website that’ll make the holding companies blush. Click our new logo below to feast your eyes on some curious wordplay.
Unstopables: The Imaginary World of Freshness 360º
Check out the everlasting nose-fantasy that is P&G’s first-ever 360º video. Watch Tituss Burgess (from Unbreakable Kimmy Schmidt) describe the scent of Unstopables in-wash scent booster.
Zone Perfect: TV Spot Concept + Script
Everyone wants a taste of ZonePerfect, and we mean EVERYONE. This spot splashed onto ABC in 2016. Your boy was involved in every part of the process – including casting that terrifying sea witch.
Formica: Find Your Perfect™
To help Formica keep their crown, we needed to help millennials picture themselves in a Formica space. That’s where we came in.
Did somebody say social posts? Here’s a sampling:
Wicked Kitchen: Rebrand + Website
Food with so much attitude – it talks back. Click the tasty banner below to start the conversation.
Barefoot Proximity: Social Media
How a strategy of culture, creativity, and commerce brought Barefoot Proximity’s social media from snooze to woos. Follow us: Facebook | instagram | Twitter | LinkedIn
Exxon Mobil x 7-Eleven: Awareness Billboards
How do you celebrate Exxon’s arrival to the Windy City? You make an introduction. This campaign introduces the best benefits of Exxon fuels to the best elements of 7-Eleven’s famous frozen delight.
Gillette On Demand: Texting and eCRM Program
Enter the shaveborghini of shave clubs: Gillette On Demand. Sign up for a subscription or order fresh blades with just a text. Check out my words plastered all over the 50 emails and 15 text messages we created for a smooth consumer experience.
P&G: eCRM Programs
Insight-driven email programs that got P&G products into your heart – and off the shelf.
Folgers: Keeping Social Caffeinated
POSSIBLE’s Winning Agency Fight Night team
I’m bored, take me back to the fun.
