The Mingle is more than firing jokes into a blackhole, it’s about my professional dreams and ideas! Feast your eyes on my day-to-day word smithing below.
Curiosity
How do you make the agency with a “.fun” URL the shop creatives need to work at and clients need to work with? Hold that thought.
Bathtub Creative
When we found out our Ukrainian friends were using their bathtubs as bomb shelters, we snapped into action by launching a fake agency to raise awareness that immediately made headlines. Check out the full story here. *Bathtub Creative won the coveted AAF Mosaic Award*
(Credit: Marketing Director, contributing copywriter)
Extreme Makeover: Curiosity edition
How do you hard-launch Curiosity’s brand-new building? By dropping a six-minute spoof. Shot over 18 months, Extreme Makeover: Curiosity Edition’s “MOVE THAT BUS!!” moment captured the hearts of our clients, consultants, and followers.
(Credit: Marketing Director, copywriter)
Curious People: Episode 1
The brief was simple: Prove that we have the most Curious People in the world. We set out to make a series of short documentaries spotlighting our curious people’s curious hobbies. The result? A heart-warming slice of life showcase that reveals the weirdos behind our work.
(Credit: Marketing Director, contributing copywriter)
Question Everything Podcast
Over 28 episodes deep, the Question Everything Podcast is part interview, part therapy, and part Price Is Right. Our one-of-a-kind gameboard puts the industry’s brightest minds in the hot seat, getting us insights our audience can’t find anywhere else.
(Credit: Marketing Director, producer, copywriter)
Dot Fun Hot Ones
Based on First We Feast‘s viral sensation, Dot Fun Hot Ones grills Curiosity’s most iconic pairs with spicy questions under the influence of hot wings. With over 8 episodes produced, this saucy web series is a client and employee favorite.
(Credit: Marketing Director, producer, copywriter)
Curiosity’s Instagram
Why are you still sitting here? You have four years of feed to review!! Our approach to people-focused moments, award-winning work, and thought-provoking thought leadership landed us Campaign US’s 2024 Marketing Team of the Year.
(Credit: Marketing Director, copywriter)
Curiosity’s TikTok
We post to TikTok every day. With several viral hits on our resume, we’re on track to drop 300 this year.
(Credit: Marketing Director, copywriter)
Just Curious
A real card game designed to shorten the distance the pandemic put between us. With over 100 questions, nothing is off limits in this get-to-know-you game where you only win by working together. Shop it now.
(Credit: Copywriter)
BUSH’S Beans: Duke Bush
How does a century-old bean brand reach a millennial audience? You give them someone to love. Click the golden boy to read the full case study. *Duke won a 2020 Webby Award.*
(Credit: Copywriter)
Some post highlights:
Charlie Banana: A Little Softness Can Change the World
For challenger brand Charlie Banana, success means not just creating the world’s best cloth diapering system, investing in the future of the planet. So when it came to developing their first-ever awareness campaign, they needed a spot to match. To us, that meant a spot made from 100% sustainable materials.
(Credit: Concept, copywriter)
Native: No Is Our Whoa
For DTC darling Native, a top natural deodorant brand now owned by P&G, making a successful retail debut meant driving awareness and convincing our four target audiences that Native is both safe and effective. *No is Our Whoa was a 2022 Effie Finalist*
(Credit: Contributing copywriter)
Native: Your one & Done
Convince consumers that Native deodorant, with its 50,000 five-star reviews, is your one and done natural deo. Also, do it in song.
(Credit: Concept, copywriter)
Unstopables: The Imaginary World of Freshness 360º
Check out the everlasting nose-fantasy that is P&G’s first-ever 360º video. Watch Tituss Burgess (from Unbreakable Kimmy Schmidt) describe the scent of Unstopables in-wash scent booster.
(Credit: Contributing copywriter)
Zone Perfect: TV Spot Concept + Script
Everyone wants a taste of ZonePerfect, and we mean EVERYONE. This spot splashed onto ABC in 2016. Your boy was involved in every part of the process – including casting that terrifying sea witch.
(Credit: Concept, copywriter)
Formica: Find Your Perfect
To help Formica keep their crown, we needed to help millennials picture themselves in a Formica space. That’s where we came in.
(Credit: Copywriter)
Did somebody say social posts? Here’s a sampling:
Gillette On Demand: Texting and eCRM Program
Enter the shaveborghini of shave clubs: Gillette On Demand. Sign up for a subscription or order fresh blades with just a text. Check out my words plastered all over the 50 emails and 15 text messages we created for a smooth consumer experience.
(Credit: Copywriter)
P&G: eCRM Programs
Insight-driven email programs that got P&G products into your heart – and off the shelf.
(Credit: Copywriter)
Folgers: Keeping Social Caffeinated
(Credit: Copywriter)
I’m bored, take me back to the fun.
The Mingle by Christian 